Despite the popularity of SMS and instant messaging, email is still the preferred method of communication, particularly for business. Every sort of organisation, from large, ISO-certified firms to small and medium-sized enterprises, today favours direct email marketing.

Email is a component of any modern marketing campaign. Without database or bulk email marketing and newsletter services, no internet marketing campaign will be successful. Emails are seen as a vital form of communication in the modern world. We cannot disregard email as a key marketing tactic since it has the potential to be both highly effective and cost-efficient.